tanlvjiang，danbaifenshichangshibuhaozuode。ziconganliniucuilaidanbaifenzaidalushichangmaidehonghuozhihou，yixieqiyezheshiyanhongxintiaole。fangfoyangbanxiaoyingdeshifan，tamenbuganluohouyetuichuleyizhiwu、dongwu、kunchongweiyuanliaodegeleiguanzhiyi“qianghua”、“nongsuo”、“gaoyingyang”、“duotai”、“chaowei”dedanbaizhifen。yishijian，jinkoude，guochande，geleidanbaizhifenchongmanshangchao、yaodian，fenfenzhanjulexingmudechenlieweizhi。danqishichangfanyingbingbuleguan。zheixiebaozhuangjingmei、jiaweizai100~400yuanzhijiandechanpin，duoshuxiaoshoubulixiang。

henxianran，danbaifenshichangjingzhengshifenjilie，ruguomeiyouchayihuadedudaodecelve，hennanyouchengjiushichangdejihui。eryouyizhongmingjiaohb（daicheng）dekunchonghuoxingdanbaifen，shangshi5nianlaiyizhixiaoshoubucuo。shishenmeyuanyinlingqizaizhongduoduishouzhongdushuyizhini？

　　

zhuanmaidianshichenggongde“qiaomenzhuan”

　　

shichangdiaoyanfaxian，rujinbaojianpinshichangneizhongdaguanggao、datonglu、daqudaodecufangshijingyingyichengmingrihuanghuale，xuyaoyouxindebiangesilu，zaichongfenguibifengxiandetongshiwenzhawenda。dangqianyiyaobaojianpinshichangzhihunluan，pinzhongzhifanduo，shouduanzhiduoyang，kanchengshichangyingxiaodeyidaodutefengjing。cankudeexingjingzheng，guanggaoxuanchuanshishi，xiaofeixinrenweiji，yijiguowaizhixiaojutoumendebubujinbi，doushidezhongduodebaojianpinqiyewuyibuzaitanqiushihezishenfazhandeyingxiaomoshi。hbdanbaifenxuanzele“zhuanmaidian+zhuanju+zhuanmenchangsuo”de“sanzhuanmoshi”zuoweixiaoshouhefuwupingtai，jixingxiangzhanshi、goutongjiaoliu、chanpinxiaoshou、shouhoufuwuweiyiti，tongguofuwupingtaizhichengxiaoshouxitong，tongguoxiaoshoupingtaibaozhangheyanshenfuwuxitong，xingchenghegoujianqileyigezhangxiaodezikongbaolei，jiaohaodishixianlezaifuwupingtaishangdexiaoshouwangluojianshe。

　　duiyubaojianpinlaijiang，bukebimiandidoucunzaiyigexiaofeizhexinrenweijiwenti。zheizhongweijilaiziyugebiebaojianpinqiyecaiyongqipiandeshoufashengchan、xiaoshoubaojianpin，yelaiziyubaojianpinheyaopindexiaoguoduibi，genglaiziyuzhongguolaobaixingrenzhishuipingdetigao。shelizhuanmaidian，bukuiweijiejuezheizhongbuxinrendeyigehaobanfa。erqishihenduoqiyebingmeiyouzhenzhenglinghuizhuanmaidianfuwuyingxiaodelinghunhejingsui，zaitamenyanli，zhuanmaidianzhishiyigezikongdelingshouzhongduan，kaodadaguanggaoxiyinxiaofeizheshixiangoumaijiukeyile。qishi，zhuanmaidian（jiankangfuwuzhongxin）shiyingxiaorenyuanhexiaofeizhezhijianwengudejiaoliupingtaihejianqiangdexiaoshoubaolei。youlezheigepingtai，caibianyuyingxiaorenyuanhexiaofeizhejianlijinjulideyouxiaolianxi；youlechengbaishangqiangezheiyangdebaolei，qiyejiuyongyouyizhangzhidaxiaofeizhedejichanpinwuliu、qingganjiaoliu、xinxichuanboyujiankangfuwuyuyitidezonghequdaowangluo，jiunengyijidideyunyingchengben，zhangqi、shenrudiwajuekehujiazhi，shixianxiaoshouyulirundezuidahua。hbdanbaifenzuoweigongnengxingchanpin，xuanzezhuanmaidian，yilaibimianlezhongjianshangjinhuoyajiataiduodailaidechengbenyali，lingyifangmianyekejizhongliliangjinxingyouzhenduixingdezhanshichenliehexuanchuan。

　　

ruanwenhehudongjiemushichuanbozhuti

　　

weiletuchuyuqitatongleijingpindechayihua，hbdanbaifengenjuchanpinzishendetexingtilianchulesidahexinzuoyong??shajunmianyi，quanxiyufang；xinnaobaojian，quanxidiaoyang；xiufujiti，quanxikangdu；bujiyingyang，quanxiqingxue。bingcongzhongtilianchulelanglangshangkoudeguanggaoyongyu：“doudanbai、roudanbai，burukunchonghuodanbai。”

weilepeiyuhejinkuailadongzhuanmaidianderenqi，gangkaishijizhou，hbdanbaifenxianhouzaidangdiwanbaoshangkandengletiwei《renleikangbingdexindongli》、《chanpinhaobuhao，tingzhuanjiadehuaguanyongma？》、《ribenrenzhangshoule，zhongguorenzenmeban》dengxiliexiaopianfuruanwen，youyuwenzhangbiaotifuyouxiyinli，neirongjiaoduxinying，zhenduixiaofeizhepubianganxingqudewentiyoucezhongxingdibachanpinzhishiheguoneiwaidashijinmijieheqilai，yincikeduxingqiang，huaqianbuduoerxiaoguomingxian。

yucitongshi，haiqidonglezhonglaonianshoutinglvjiaogaodediantaizhuanti，yi“hbjiankangzhitongche”dexingshimeitianyidang，tongguozhuanjiahezhuchirenyiwenyidadefangshi，weiraohbdanbaifenbadangqiandejiaodianjiankangwentiyongshengdonghuadeyuyantongsudijiangjie，tongshishejilejigecanyuxinghuodong，rangtingzhongzaibuzhibujuezhongjieshouchanpinzhishidexuntao。tongguomeitidehongtuo，yifangmianxiyinxiaofeizheqianquzhuanmaidianjieshouzhuanmendezixun，yidanxiaofeizhejinru，shouguozhuanyexunliandeyishenghuiweiqinaixindidayijienan、duizhengtuijianjieshaochanpin；lingyifangmian，zhuanmaidianyeweiyixielaonianrentigonglelejiejiankangzhishidejihui，tongguojiaoliuxiaochutamenxinlingdeguji，jishidangshibumaichanpin，yeweiyihouzuohaoleqingganhezhishidepudian，tongshiyedailailelianghaodekoubei。

　　

shujukuguanlitigongchixuxingzhichi

　　

tongguozhuanmaidiandeyunzuo，hbdanbaifenjianliqileyumubiaogukeyiduiyidezhijielianxi，jiegexinghuadejiechufangshi，yumubiaoduixiangjianlizhangqideguanxi。tongguochixudejiechuyugoutong，yifangmianjiashenmubiaoduixiangduichanpinheqiyedelejie，jinertigaoxinxin，zengjiagoumailvhezhongchengdu；lingyifangmian，shiqiyegengjialejiemubiaoduixiangdexuqiu，jinertigonggenghaodeshangpin。biaoxianfangshiwei：tongguoyoujixinhan、dianhuahuifang、zixunrexian、shangmenyizhen、jieribaifangdengfangshiqianghuafuwuxuanchuanshangdeqinheli。tongshi，weiqianlaizixundexiaofeizhemeirendoujianlidanganshujuku，meigeyiduanshijianzaiduishujukutongchouzhenghedejichushang，xifenshujukulidegukeheqianzaixiaofeizhe，ranhoufenxiyonghuxinxi，mingqueyutamenjinxinggoutongdezuijiaqudao、shijianhehuanjing，xifenxiaofeiqunti：

guyouxiaofeizhe yifuyonghuozhengzaifuyongdexiaofeizhe，tongguochixudegoutong，jubanhuanzhezixunrexian、zengsongxiaolipin、youjidm、dingqijubanjiankanghuodongdeng，wendingqiduipinpaidezhongchengdu。

qianzaixiaofeizhe meiyoufuyongguochanpin，danzaiyihouyoukenenggoumaidexiaofeizhe，tongguojiankangjiangzuo、shequtuiguang、koubeixuanchuan、zhuanjiadengmenhuifangjinxingyindao、guanshu，jiashenxiaofeizheduichanpingongnengdeyinxiangjilejie，shichanpinchengweixiaofeizheyihouyouxuyaoshideshouyaoxuanze。

kewajuexiaofeizhe xiangfuyongdanchiguanwangtaidudexiaofeizhe，tongguogongsidepinpaiwenhuahechengzhifuwujipaifachanpinziliao，zuzhishengdonghuopode、fuhezhonglaonianrenshenglihenianlingtediandequweixinggongyihuodong，zengqiangxiaofeizhedexinxin，cujingoumai。

　　

xingxiangdianhefuwuzhongxinyoujizuhe

　　

ruqiansuoshu，zhuanmaidianjiangchengweiweilaibaojianpinzuizhuyaodexiaoshouqudao，neimeyinggaigoujianyigezenyangbuju、yishixianzaifuwupingtaishangjinggengxizuodeshichangwangluo？

futushihbdanbaifenzhuanmaidianbujutu。congtuzhongkeyikanchu，yizhuanmaixingxiangdianweihexin，zujianngeshequjiankangfuwuzhongxin（shichengshiguimojirenkoufenbuqingkuanglaiquedingshuliang）shibaojianpinshichangwangluodejibenbujufangshi。zhuanmaixingxiangdianhaobishizhongshu，tadegongnengshipinpaixingxiangzhanshi、chanpinlingshou、wuliudiaopei、xiediaofuwu、kehushujuguanli、chanpinerjishouhoudeng；ershequjiankangfuwuzhongxinzehaobishizhongshudewaiyanshenjing，tadegongnengzhuyaoshikeyuandekaifajiweihu、qinqinghuafuwu、goutonghejiaoliu。xianeryijian，zhuanmaixingxiangdianyushequjiankangfuwuzhongxinshiyigexianghuyicun、xianghuzhichengdeyoujizuhe。

zhideyitideshi，zaigoujianzheizhongxiaoshouwangluodetongshi，bunenghulvexingxiangzhuanmaidianzaixuanzhi、zhuangshi、shineibuzhi、chanpinjifuwusheshichenliedengfangmiandewenti。

yibanlaishuo，zaixuanzezhuanmaixingxiangdiandedidianqian，xuyaoxianfenxiyixiamubiaoxiaofeiqunti，yaokaolvxiaoshoufushequanhuozhefuwubanjingneishifouyouchongzudemubiaoxiaofeikeliuliang。weilejiejuezheiyiwenti，keyicaiqu“bangdakuan”defangshi，xuanzezaishangjiayunjidenaoshididuanyiqudejiyuexiaoying；ershequjiankangfuwuzhongxindexuanzhizeyaokaolvxiaoqujizhoubianderenkoushuliangjifenbu、xiaofeinengli、goumaixiguan、shequjiankangbaozhangqingkuangdengyinsu。

zaidianmianzhuangxiujishineibujushang，zuoweizhuanmaixingxiangdian，yingdangjiangqiyepinpai、chanpindingwei、zhuanyefuwudengyinsubaorongzaizhuangshizhong，shineibujuyingyichanpinchenliejizhuanyefuwufenweibingzhongweiyuanze；ershequjiankangfuwuzhongxin，wulunshiwaibuzhuangshihaishishineibuju，douyingzhongdiantuchuzhuanyejiankangfuwu、xiuxianyuledetedian。

　　

qinggangoutong，weixizhuanmaidiandehexinniudai

　　

qishi，zhuanmaidianduiyuchanpinxiaoshoueryanzhishiyigezaiti，zhenzhengrangtachongmanshengjideshiyingxiaotuanduiyukehujianshenru、chixu、youxiaodehudong。qinggangoutong，shizhuanmaidianfuwuyingxiaozhongwuwangbushengdeyingxiaoshouduan。

zhuanxingqidezhongguo，qinqingshushiherenqingdanmo，yishipubiancunzaideshehuiwenti。laorenrichangpeihu、jiankangguanli、xinlifudao、wannianyulezhizhilinzhongguanhuaidenggongyigongzuoyizhiyilaishizhengfubumenyouxinwulideyihan。erqiaqiashizheizhongxianzhuang，weibaojianpindeshequjiankangzhongxintigongleshengcunhefazhankongjian。conggongyidejiaodulaikan，zhuanmaidianzaibuzhibujuezhongchengdanleshequyigongdeshiming，tianbulezheixiangguangfanerpoqiedeshehuixuqiu，bingyixiangduifuyu、yexiangduigujidechengshilaorenquntiweitupokou，yuhuidongkaile“yinfachanye”dedamen。

zuoweiyizhongshixiaodedichengbenyingxiaoshouduan，zai“linmenyijiao”bandexiaoshouxingweifashengzhiqian，shenruxizhideqinggangoutong，shisaochugukexinrenzhangaidezuijiapudian；gukegoumaixingweiruyuefashengzhihou，shenruxizhideqinggangoutong，zeshitigaokehumanyidu、weixizhongchengdu、cujinmeiyududezhongyaoniudai。suoyouzheixie，doushihbdanbaifendeyi5nianerbushuaidezhongyaoyuanyin。

　　

hbdanbaifenxuanzele“zhuanmaidian+zhuanju+zhuanmenchangsuo”de“sanzhuanmoshi”zuoweixiaoshouhefuwupingtai，jixingxiangzhanshi、goutongjiaoliu、chanpinxiaoshou、shouhoufuwuweiyiti，tongguofuwupingtaizhichengxiaoshouxitong，tongguoxiaoshoupingtaibaozhangheyanshenfuwuxitong，xingchenghegoujianqileyigezhangxiaodezikongbaolei，jiaohaodishixianlezaifuwupingtaishangdexiaoshouwangluojianshe。