“dangyiliaotizhigaigefanganchutaihou，biranjiangdaijizhongguozhiyaoyexinyilunxipai。womenqiyexianzaibasuoyoudexinyaoyanfagongzuodoutingle，dengzheyigaifanganchutai。yinweixianzaiyaoqidefazhanyijingdaolezuimangrandeshike。”yijiazhiyaoqiyezongjinglizaifayanshinanyanqingxudejidong。

zuori，zaibeijingyiyaoxingyexiehuizhubande“yiliaotizhigaigeyuyiyaochanyefazhan”zuotanhuishang，10jiabeijingzhimingzhiyaoqiyefuzerennandegongtongxianshen，eryuanyinzhiyouyige，jiushitamenxianzaigongtongmianlinzheshengcunweiji。

原研药高定价无章可循

“xianzaizhiyaoqiyemeiniandeliruncai5%zuoyou，danyigeerleiyishangdexinyaoyanfatouruzaijiqianwandaojiyizhijian，yao10nianyishangcainengwancheng。danzaiduocijiangdiyaopinjiagedeqingkuangxia，zhongguozhiyaoqiyedelirunzhunianjianshao，xiangyaoyanzhichuzhuanliyaojihushibukenengde。”zuori，yiweicanhuiqiyelaozongbiaoshi。

                            

raner，zaizhongguozhiyaoqiyeshengcundouhenjiannandeqingkuangxia，yizhongbeichengweiyuanyanyaodeyaopinquexiangshouzhegaodingjiadeyouhuizhengce，ergenglingrenfeijiedeshi，10duominglaiziyaoqidelaozongmenjingdoubiaoshibulijieweiheyuanyanyaokeyidinggaojia。

jujieshao，xianzai，yuanyanyaopindejiagekenengbiyibantongpinzhongfangzhiyaojiagegaochuyibeishenzhijibei，dansuoweiyuanyanyaozhuyaozhidejiushiyixiekuaguoyaoqideguoqizhuanliyao。“jiranzhuanliyijingguoqi，jiuyinggaiheqitafangzhiyaozaishichangshanggongpingjingzheng。xianzai，zhongguojiyuanyanyaogaodingjia，bujinsunhailewoguobenjiucuiruodezhiyaogongyelirun，erqie，haibuliyujiangdiyaojia。yinweiyoulefangzhiyaodejingzheng，cainengrangyuanyanyaopinjiangdijiage，tongshiyekeyirangkuaguoyaoqigengkuaidixiangzhongguotuichuxinyao。”yaoqilaozongfanfuqiangdiao。

“dangyiliaotizhigaigefanganchutaihou，biranjiangdaijizhongguozhiyaoyexinyilunxipai。womenqiyexianzaibasuoyoudexinyaoyanfagongzuodoutingle，dengzheyigaifanganchutai。yinweixianzaiyaoqidefazhanyijingdaolezuimangrandeshike。”yijiazhiyaoqiyezongjinglizaifayanshinanyanqingxudejidong。

zuori，zaibeijingyiyaoxingyexiehuizhubande“yiliaotizhigaigeyuyiyaochanyefazhan”zuotanhuishang，10jiabeijingzhimingzhiyaoqiyefuzerennandegongtongxianshen，eryuanyinzhiyouyige，jiushitamenxianzaigongtongmianlinzheshengcunweiji。

原研药高定价无章可循

“xianzaizhiyaoqiyemeiniandeliruncai5%zuoyou，danyigeerleiyishangdexinyaoyanfatouruzaijiqianwandaojiyizhijian，yao10nianyishangcainengwancheng。danzaiduocijiangdiyaopinjiagedeqingkuangxia，zhongguozhiyaoqiyedelirunzhunianjianshao，xiangyaoyanzhichuzhuanliyaojihushibukenengde。”zuori，yiweicanhuiqiyelaozongbiaoshi。

然而，在中国制药企业生存都很艰难的情况下，一种被称为原研药的药品却享受着高定价的优惠政策，而更令人费解的是，10多名来自药企的老总们竟都表示不理解为何原研药可以定高价。

jujieshao，xianzai，yuanyanyaopindejiagekenengbiyibantongpinzhongfangzhiyaojiagegaochuyibeishenzhijibei，dansuoweiyuanyanyaozhuyaozhidejiushiyixiekuaguoyaoqideguoqizhuanliyao。“jiranzhuanliyijingguoqi，jiuyinggaiheqitafangzhiyaozaishichangshanggongpingjingzheng。xianzai，zhongguojiyuanyanyaogaodingjia，bujinsunhailewoguobenjiucuiruodezhiyaogongyelirun，erqie，haibuliyujiangdiyaojia。yinweiyoulefangzhiyaodejingzheng，cainengrangyuanyanyaopinjiangdijiage，tongshiyekeyirangkuaguoyaoqigengkuaidixiangzhongguotuichuxinyao。”yaoqilaozongfanfuqiangdiao。

药品如何销售都是错?

lingwai，xianzaiyaoqijinxingyaopinxiaoshoushifeichangkunnan，zaizheizhongqingkuangxia，qiyelirunwufabaozheng，gengjiameiyouduoyuzijintouruyanfa，zhangciyiwang，zhongguodezhiyaoyejianghennanjiankangfazhan。“womendeyaopinxiaoshourenyuanyejiushiyiyaodaibiaoxianzaidaoleyiyuandougenlaoshuyiyang，renrenhanda。”yijiazhenjizhizaoqiyedemajinglitandaoyaopinxiaoshoushixiandegewaiwunai。

tacheng：“yaoqilaozongzaijinxingyaopinxiaoshoushidouxiangdingzheleizaigan。”yinweixianzailianyibandeyaopinxiaoshoudouhuibeishiweishangyehuilu，womenxiangzhidaoruhejinxingxiaoshoucaishihefade。zongyaojiyaopinyigejiankangdeyingxiaoqudao，fouzeyaoqihennanshengcunxiaqu。”

majinglixiangjizhebiaoshi，ruguoshifeichufangyao，qiyehaikeyitongguozaiguanggaoxuanchuanfangmianzaqianlairangxiaofeizhelejieyaowu、goumaiyaowu，danruguoshichufangyaodehua，zezhinengtongguoxianrangyishenglejieyaopindegongxiao、linchuangqingkuangdengziliao，rangyishengnenggoufangxinjihuanzhekaiju。

“yuanbenwomenhuitongguoyiyaodaibiaojiyishengjinxingpeixun，shiyishengnenggouduiyikuanxinyaoyousuolejie，danxianzaizheiyebeishiweishishangyehuilu，womenjinhougaizenmezuoxiaoshougongzuo？”

建议药品可以分级管理

zaizuoridehuiyishang，jihusuoyoudeqiyerenshidoutidaoleyaopinzhaobiaocaigou。“xianzai，guojiatuixingyaopinzhaobiaocaigou，bingqiejihudanchunkaojiagezhongbiao，sheijiadijiukeyijinruyiyuan，danzheishifeichangbuhelidezuofa，congbiaomianshangkan，yaojiakenengyousuoxiajiang，danhuiposhiqiyecaiyongfeichangshouduanlaijiangdizhizaochengben，shenzhitougongjianliao。”

“womenjianyiweilaideyiliaogaigezhong，yaopinyingshishifenjiguanli，”zuori，zishenyiyaorenshizhangxijiebiaoshi，“shouxian，yufanglei、liuxingbingleidengguanxidaogonggongweishengshiyedeyaowushuyugonggongyaopin，zheibufenyaopinyouguojiachuqiangoumaiyifuwudazhong；dierleiyaopinyouguojiajibenyiliaobaoxianzhifu，zhengfuzeyaozhidingchuzheileiyaopindedingjiayuanze；zuihouyileiweiyibanxiaofeiyaopin，zheibufenyaopinjiagezeyinggaiwanquanfangkai，youshichangdiaojiejiage”。 (cdtzhaizixinhuawang）